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The Relationship Between the Brand and the Customer
I like Under Armor. I like Nike. I like Titleist. Do I love them? No, it’s a platonic relationship.. Now where does that put me in the grand scheme of things when it comes to our “social...
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The Biggest Challenge in Becoming a Social Business
Why do you think some organizations struggle with becoming a social business or a social brand? Simple as this. Relationships. They are critical to external organizationl success both at the lowest...
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